Welcome To HER ERA HQ
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Hey, I’m Jasandra Berman & I’m so glad you’re here.

I was born and raised in the vibrant city of Miami, where the cafecito is strong, the culture is rich, and the women are even stronger. As a proud Cuban woman, I come from a long line of resilient, passionate, loud, loving, no-nonsense women, and I carry that energy into everything I do.


I’m a wife to an incredible husband, a mama to three amazing kids, and a dog mom to two chaotic but lovable pups. So yes, I know a thing or two about balancing chaos, keeping it real, and still finding a way to show up for myself and my purpose. Life isn’t always pretty, polished, or Pinterest-perfect, and that’s exactly why I became a certified transformation coach.


I help women become the best version of themselves, right in the middle of the mess. Whether you’re healing from the past, trying to find your voice, juggling a million roles, or just tired of feeling stuck, I’m here for you. Not as someone who has all the answers, but as someone who’s walked through the fire, made the mistakes, and learned how to come out stronger.


My “qualifications”? They come from life. From starting over when I didn’t think I could. From working since I was 14 and grinding through setbacks. From facing challenges most people never see, and still choosing to rise.


I created this space for women like you:


  • Women who are tired of pretending everything’s fine.
  • Women who want more but don’t know where to start.
  • Women who are in their healing era, hustle era, soft era, or somewhere in between.


You don’t need to have it all figured out. You just need to be ready to take the first step. I’ll be your coach, your cheerleader, your accountability partner, and your reminder that you are allowed to evolve, even in the middle of chaos. This isn’t about perfection. It’s about progress.


This isn’t about having it all together. It’s about finding peace where you are and building from there. This isn’t just coaching, it’s a movement. One bold, powerful woman at a time.


So welcome, Hermosa/Beautiful. You’re not alone anymore, and your next chapter starts right here.


Let’s do this.

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